Development of comprehensive narratives and infographics to communicate the benefits of organic breeding to value chain actors following a participatory approach

Activity 1 in a nutshell:
Aim: Use the expertise of opinion leaders in each step of the value chain to co-create impactful actor-specific narratives
and infographics to communicate organic breeding benefits.
Method: Participatory workshops, co-creation of narratives and design of a graphical product for communication.
Output: Report on benefits of organic breeding and respective narratives (June 24); infographic publication (in English,
French, German and Italian, Sept 24)