Raise awareness and knowledge on benefits of organic breeding and respective marketing potential in organic value chains

Activity 3 in a nutshell:
Aim: Awareness raising as means for increasing marketing potential
Method: We will use (1) online dissemination approach, including web presence and social media targeting the general
public; and (II) face to face dissemination at public co-organised events.
Output: Three podcast episodes, I per location, each episode in 1 language version, (Aug 26); summary of the feedback
obtained during the three public events (Aug 26).